athlete stories

“Working with Coach Joy has been one of the best decisions I’ve made as an athlete. After previously working with a coach who was only focused on getting faster — regardless of the cost — I knew I needed someone who cared about me as more than just my race results. From the beginning, Coach Joy has listened to how I’m feeling, adjusted my training when needed, and always prioritized my long-term health and success. She truly cares about her athletes as whole people, and that makes all the difference.

That level of care has given me amazing results. With Coach Joy’s guidance, I’ve crossed countless finish lines, achieved a 30-minute personal best in the 70.3 distance (from 6:00 to 5:29), and didn’t just break my goal of six hours — I blew past it. She’s also helped me complete two century rides and has been a big part in helping me choose races that fit my strengths while continuing to develop my weaknesses. My current goal is earning a 70.3 World Championship slot, and I have complete faith that, by trusting her and putting in the work together, it’s possible.

One of the things I value most is that Coach Joy is an athlete herself. She understands firsthand what it takes to complete both a 70.3 and a 140.6, and her knowledge goes far beyond writing training plans. Whether it’s race-day nutrition, recovery strategies, or adjusting training around life’s challenges, she’s always there with thoughtful guidance and practical solutions.

Before Coach Joy, I was an athlete who was constantly getting injured and training through pain because I didn’t feel heard. Now, I feel supported, listened to, and genuinely cared for. I’m not only a stronger athlete because of her — I’m a healthier and happier one, too. I’m incredibly grateful to have her as my coach and proud to call her my friend.”

— Emily

“I used to think improvement meant constantly doing more. Through smart training & consistent guidance, I became stronger on the bike & more confident on the run than I ever expected. I achieved goals I honestly didn’t think were realistic, & I enjoyed the process along the way.”

— Felipe

“My biggest breakthrough wasn’t physical; it was mental. I learned how to trust myself, stay calm when things got hard, & stop putting limits on what I thought I could do. That confidence has carried into life outside of training & racing too.”

— Michelle

Coaching Options

Foundation

$199/month

For athletes who want a customized endurance plan and experienced coaching support while maintaining independence in their training.

Includes:

Personalized training plan delivered through TrainingPeaks
Purposeful workouts (run, bike, or triathlon-based) designed around your goals, experience, and schedule
Weekly workout review and written feedback
Training plan updates every two weeks
Messaging support through TrainingPeaks and email
Race preparation guidance

This level is for athletes who want a proven plan, an experienced coach, and the accountability to execute consistently — without needing frequent live interaction.

Your Plan, My Coaching

Companion

$209/month

For athletes already training on another platform who want an experienced coach in their corner — without switching how their workouts are built.

Includes:

Unlimited communication through text and email
Monthly coaching call (30 minutes via Zoom or FaceTime)
Platform training data review and recommendations
Accountability and motivation
Mobility and injury-prevention guidance
Technique insights
Mental performance coaching
Race strategy and execution guidance
Race nutrition and hydration planning
General triathlon coaching and support

Your platform continues generating your day-to-day workouts — my role is coaching you through the process: guidance, accountability, and experience to help you arrive at race day healthy, confident, and prepared.

Most Popular

Ascent

$299/month

For athletes pursuing meaningful performance gains who want an experienced coach providing personalized training, strategic guidance, and accountability from preparation through race day.

Includes everything in Foundation, plus:

Full triathlon integration (swim, bike, run)
Regular coach review and training feedback
Intentional training adjustments when needed
Unlimited communication through TrainingPeaks, text, and email
Monthly 30-minute coaching call (Zoom or FaceTime)
Structured race execution planning:
- Pacing strategy
- Course execution
- Transitions
- Equipment considerations
- Fueling approach
Nutrition and hydration guidance for training and racing
Race Week Intelligence

Mental Performance Development

At this level, we also develop the mindset skills that support endurance success:

Learning how to pace with discipline, not emotion
Building confidence through consistent completion of key sessions
Managing discomfort and fatigue
Executing the plan when emotions and pressure increase
Reinforcing race execution habits in training blocks

This is not separate “mindset work” — it is integrated into how you train.

Application Only

Summit

$399/month

For athletes pursuing ambitious goals who want a high-touch coaching partnership, personalized strategy, strength integration, individualized attention, and experienced guidance throughout their journey. This selective coaching relationship is designed for athletes seeking deeper coach involvement, whether chasing a first Ironman, a personal breakthrough, or championship-level performance.

Includes everything in Ascent, plus:

Pre-race and post-race strategy calls
Priority communication during key training phases
More proactive coaching adjustments based on performance trends
Advanced race execution planning and decision support
Personalized fueling and race nutrition strategy
Higher-touch accountability and oversight
Integrated strength training plan to complement endurance training

Individualized Mental Performance Coaching

Mental strategies tailored specifically to you and your goals, including:

Managing race-day pressure
Personalized pre-race routines
Decision-making frameworks for race day scenarios
Handling adversity during training and competition
Post-race reflection and performance analysis

This is tailored — not general advice — and tied directly to your specific races and execution goals.

Strength Training Add-On +$50/month Structured strength training support available for Foundation, Companion & Ascent — included at no extra cost with Summit.