Personalized endurance coaching for triathletes who want to achieve more than they thought possible – without losing joy in the process.

Dream Bigger.
Train Smarter.
Enjoy the Journey.

The Grit & Joy Difference — Coaching Built Around People, Not Just Performance.

Endurance sport should challenge you, not consume you. Training should fit your goals, your life, & your definition of success.

Dream Big
Set goals that excite you. Whether you are training for your first sprint triathlon or chasing a breakthrough race, we will aim higher than you think possible.
Train Smart
Purpose over volume. Every session has intention. Coaching adapts to your fitness, schedule, & real life.
Enjoy the Journey
Progress without burnout. Success shouldn’t require sacrificing your relationships, health, or love of the sport.
Let’s Talk About Your Goals

more than finish lines

I believe endurance sport has the power to change far more than race results.

Since becoming a triathlon & running coach in 2015, I have had the privilege of working with athletes pursuing goals that once felt out of reach — from first finish lines to breakthrough performances & experiences they never imagined possible. As a coach, my goal isn’t simply to build training plans. It’s to help athletes discover what they’re capable of, build confidence through the process, and create a relationship with sport that adds to life.

Grit matters. Joy matters too.

Joy biking with athletes in Ohio
Joy at Ironman Maryland 2025

Where Grit Meets Joy

I have experienced firsthand that endurance sport teaches lessons that extend far beyond race day. Growth doesn’t always look like a personal best. It is showing up consistently. It is trusting the process. It is having the courage to attempt something that instills fear.

Those experiences shape how I coach.

Whether your goal is crossing your first finish line, chasing a breakthrough performance, or proving something to yourself, I want to help you achieve more than you thought possible while enjoying the journey along the way.

athlete stories

Schedule a free consultation
Athlete post-race
“I used to think improvement meant constantly doing more. Through smart training & consistent guidance, I became stronger on the bike & more confident on the run than I ever expected. I achieved goals I honestly didn’t think were realistic, & I enjoyed the process along the way.”
— current athlete
Athlete running
“My biggest breakthrough wasn’t physical; it was mental. I learned how to trust myself, stay calm when things got hard, & stop putting limits on what I thought I could do. That confidence has carried into life outside of training & racing too.”
— current athlete

Experience & Credentials

Joy with Ironman award

Coaching Experience

Coaching endurance athletes since 2015

USAT logo UESCA logo NASM CPT badge NASM Mental Toughness badge

Certifications

  • USAT Level I Certified Triathlon Coach
  • UESCA Running Coach
  • NASM Certified Personal Trainer
  • NASM Mental Toughness

Athlete Experience

  • 15× Ironman Finisher, including Ironman World Championship (PR: 11:19)
  • 25× 70.3 Ironman Finisher, including Ironman 70.3 World Championship (PR: 5:13)
  • USAT Nationals multi-year qualifier
  • Boston marathon qualifier

Coaching Options

Foundation
$199/month

For athletes who want a customized endurance plan and experienced coaching support while maintaining independence in their training.

Includes:
  • Personalized training plan delivered through TrainingPeaks
  • Purposeful workouts (run, bike, or triathlon-based) designed around your goals, experience, and schedule
  • Weekly workout review and written feedback
  • Training plan updates every two weeks
  • Messaging support through TrainingPeaks and email
  • Race preparation guidance

This level is for athletes who want a proven plan, an experienced coach, and the accountability to execute consistently — without needing frequent live interaction.

Your Plan, My Coaching
Companion
$209/month

For athletes already training on another platform who want an experienced coach in their corner — without switching how their workouts are built.

Includes:
  • Unlimited communication through text and email
  • Monthly coaching call (30 minutes via Zoom or FaceTime)
  • Platform training data review and recommendations
  • Accountability and motivation
  • Mobility and injury-prevention guidance
  • Technique insights
  • Mental performance coaching
  • Race strategy and execution guidance
  • Race nutrition and hydration planning
  • General triathlon coaching and support

Your platform continues generating your day-to-day workouts — my role is coaching you through the process: guidance, accountability, and experience to help you arrive at race day healthy, confident, and prepared.

Most Popular
Ascent
$299/month

For athletes pursuing meaningful performance gains who want an experienced coach providing personalized training, strategic guidance, and accountability from preparation through race day.

Includes everything in Foundation, plus:
  • Full triathlon integration (swim, bike, run)
  • Regular coach review and training feedback
  • Intentional training adjustments when needed
  • Unlimited communication through TrainingPeaks, text, and email
  • Monthly 30-minute coaching call (Zoom or FaceTime)
  • Structured race execution planning:
    • Pacing strategy
    • Course execution
    • Transitions
    • Equipment considerations
    • Fueling approach
  • Nutrition and hydration guidance for training and racing
Mental Performance Development

At this level, we also develop the mindset skills that support endurance success:

  • Learning how to pace with discipline, not emotion
  • Building confidence through consistent completion of key sessions
  • Managing discomfort and fatigue
  • Executing the plan when emotions and pressure increase
  • Reinforcing race execution habits in training blocks

This is not separate “mindset work” — it is integrated into how you train.

Application Only
Summit
$399/month

For athletes pursuing ambitious goals who want a high-touch coaching partnership, personalized strategy, strength integration, individualized attention, and experienced guidance throughout their journey. This selective coaching relationship is designed for athletes seeking deeper coach involvement, whether chasing a first Ironman, a personal breakthrough, or championship-level performance.

Includes everything in Ascent, plus:
  • Pre-race and post-race strategy calls
  • Priority communication during key training phases
  • More proactive coaching adjustments based on performance trends
  • Advanced race execution planning and decision support
  • Personalized fueling and race nutrition strategy
  • Higher-touch accountability and oversight
  • Integrated strength training plan to complement endurance training
Individualized Mental Performance Coaching

Mental strategies tailored specifically to you and your goals, including:

  • Managing race-day pressure
  • Personalized pre-race routines
  • Decision-making frameworks for race day scenarios
  • Handling adversity during training and competition
  • Post-race reflection and performance analysis

This is tailored — not general advice — and tied directly to your specific races and execution goals.

Strength Training Add-On +$50/month Structured strength training support available for Foundation, Companion & Ascent — included at no extra cost with Summit.
Runners
Open water swim group
Triathlete racing
Athlete after 10k swim
Joy with her cycling group
Joy biking in pink kit
Joy leading a group ride
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Trusted Partners & Tools for the Journey

Zealios
Hammer Nutrition
Swim Miami
The link above provides a discount for first-time orders
Pro Compression
Training Peaks
Trihard
Nike Swim
Orange Mud
Shokz
Discount code: FF15BRAUN

Training is more than workouts. It includes using the right tools with purpose. To the left are some of my trusted brands I have found valuable through years of training, racing, & coaching.

Joy on bike by Key Biscayne
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Start Your Journey

Ready to Dream Bigger?

Whether you are training for your first finish line or chasing a goal that feels just out of reach, let’s talk about what coaching could look like for you.

No pressure, no commitment — just a conversation about where you are & where you want to go. Let’s schedule a complimentary, no-obligation, 30-minute consultation & explore what is possible.

Open water swim group
Open water swim

Pick a Time That Works

Book your free 30-minute consultation directly on my calendar — no forms to fill out, no waiting on a reply.

Book Your Free Call

Resources for the Journey

Get a feel for my coaching style through a few sample sessions, mental tips, & other resources.

Sample training sessions Mental toughness tips Practical resources